Ara Institute of Technology


Campaign development and roll-out


Bob’s Your Uncle, 2019 ©


Martin Hermans, Michael Pharaoh

Ara Institute of Canterbury is a polytech based in Christchurch. As a part of their 2019 push to drive student applications, a campaign ‘Advantage You’ was launched.

Bob’s was tasked with creating the campaign message and identity. A visual style was developed and rolled out across a number of formats: out-of-home, digital banners, print advertising, and a microsite. Further to this, campaign guidelines were written and designed.

I was directly involved with developing the unique Ara ‘font’ that was used for the selected campaign headlines. My tasks also included writing the campaign guidelines, and developing designs for all out-of-home, print and digital material.

Note: Images owned by Ara