Fertility Associates


Campaign design and execution


Bob's Your Uncle, 2020 ©


Copywriting –
Jen Watson

Fertility Associates required a social media campaign to start a new conversation around their egg freezing offering.

The campaign was a three-pronged approach – starting with awareness, then moving to education, and then giving more specific information about the egg freezing process.

The campaign was designed with a young adult audience in mind, using visual cues that felt contemporary and in-keeping with current self-care trends.

My involvement was to develop the campaign look and feel, spanning a suite of hero social assets – animated videos, static posts, to-camera videos, and packaged up in a campaign toolkit for the client.

© Melanie Bosma