Vegery_Web template_half_750x540px7.jpg


The Vegery


Brand Identity, Packaging, Art Direction


Principals, 2016 ©


Creative direction – 
Jodine Bell
Illustration –
Nellie Ryan

The Vegery is a health and wellness company that produces raw wraps as an alternative to bread. The mastermind behind these wraps, Kathryn Jansen, approached Principals for help with brand and packaging for her three wrap flavours.


We created three fun and vibrant labels, aiming to stand out from the competitors who mostly had a 'brown paper' natural look. The design style we created for the first three wrap flavours has become the guide for all new flavours produced.